This dress photo from Caitlin McNeill’s Tumbler site.
Is it white and gold? Or blue and black?
This question took the world by storm as everyone wondered
about their own visual perception.
The debate ruled online discussions and even caused conflict
in some relationships. People were questioning, “How can you
not see the blue (or white)?” If you were the one being questioned,
you too, may have wondered why you see it differently.
Visual brand perception is everything when it comes to your brand. You see
yourself one way and assume everyone else does too.
Here’s the key facts you need to know right now. . .
Studies tell us that what we see changes with the lighting in the room
and even the inner workings of the human brain and eyes. This means,
not everyone sees things the same way.
The brand perception lesson is this: Your brand is held in the hearts and minds of those around you. It’s the thoughts, feelings and words they have when they hear (or see) your name. Each person creates their own version of what they think about you, based on their experiences they have with you.
It’s not what you think that counts, it’s what they think that matters.
Branding your business is one of the single most important steps you can take to achieve the success you’re after.
How can you be sure your brand is showing off the right things?
Conduct this simple brand perception audit and uncover what your prospects and clients what they really think about you. Start by asking yourself these questions. Then ask your stakeholders and best clients the same questions to get their point of view.
- What are your top-5 brand attributes – the most relevant and compelling adjectives you want to be known for?
(Stakeholders – what are the top 5 words that come to mind when you hear my name?)
- Do you have an area of expertise for which you are known?
(Stakeholders – do you see me as an expert in any one area?) - Do you know what people would describe as your single greatest strength?
(Stakeholders – what do you see as my greatest strength?)
Study the feedback you get. Are you known the way you want to be known?
Do your stakeholders see you the same way you see yourself?
Or do they see you in blue, when you see yourself in white?
How can you do to communicate your brand value better?
Would you like more like this?
Take the first step to creating your charismatic brand! Sign up below for 5 Tests Could Mean “Boom or Bust” to Your Brand. Uncover the mistakes you’re making and learn how to attract clients that are eager to pay premium prices for your exceptional expertise, service and experiences. Sign up below – it’s Free!
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