Sharing laughter, rest, and togetherness with families who have a seriously ill child. Side-by-Side hosts camps and getaways for families who have a child with cancer, and provides year-round relational support for families who have relocated to Seattle for long-term pediatric medical treatment.
The challenge was that the brand was outdated and the messaging was long and wordy. They needed a re-brand with a clear story to gain greater recognition and support.