Branding your Business: Does it Really Matter?
The term "brand" is tossed about everywhere. A lot of people are talking about it. But very few understand it. Everyone seems to want it, but not very many know how to get it. In this economy with tight budgets and limited resources, does branding need a piece of the...
5 Minute Brand Quiz: Are you Hot or Not?
Your brand is constantly at work. It's live and "on-air," broadcasting out little bits of dialogue that's always impacting your customers. But is it making the right impression? Is it fun and intriguing, leaving your customers curious for more? Or has it become bland...
7 Brand Mistakes That Make You Look Dumb
You work hard, and you're really good at what you do. You've always been smart. One of the best. But don't take a left down easy street yet. Be sure to check this list to make sure you're not making these mistakes that a lot of marketers unknowingly make. Or you may...
The Truth About Personal Branding
Personal branding is big buzz. Everybody's talking about it, but many aren’t clear on what it is and how it can help you. In this competitive economy, does building your personal brand really make a difference? Here's what you need to know. What is a personal brand?...