Worqplace was started by a group of IT guys that created a streamlined hiring system for hourly workers that is tailored to multi-unit franchise owners.
The challenge was to elevate the brand, and create an easy user experience to streamline the hiring process. Worqplace came to us with two complex websites that needed to be combined into one.
The project began by creating a fresh brand identity with a clear story and messaging. I designed a development and marketing strategy, and a new website. An email marketing program was created, with an opt-in to build a list.