Do you have a product or service that people need, but you want to attract customers online?
Would you like to know the fastest way to capture their attention?
If you’re starting a side business after 40, you have business savvy that your younger competition envies. The one thing you have that gives you an edge is your years of wisdom and experience. You can showcase these strengths and set yourself apart by building your unforgettable brand.
In this article, I’ll show you the 10 questions you must ask when building your brand, so you can stand out in the marketplace.
Do you need a brand?
With the rapid advance of technology, the ways to get customers has drastically shifted. Traditional marketing leans more towards sales than branding. It focuses on the one time sale, which means it’s not a long term solution to making money. Modern marketing focuses on brand first. Branding is about making a connection with your customer and building relationship. Once you have gained the trust and relationship, they will buy now and remain a customer forever.
Any effort to get customers is marketing.
Any effort to effort to keep them is branding.
If you’re like most entrepreneurs that start a side business after 40, you’re smart about your business but you’ve never been taught modern marketing techniques and how to build a brand. You’re in the right place and can start right here to learn what you need to know.
Benefits of a brand
Your brand is the most powerful marketing tool you have. It’s your personality, your soul, your DNA. It’s unique to you, and it’s the reason WHY people buy from you. Here’s just a fraction of what a strong brand might mean for your business:
- Gain instant trust with your prospects
- Elevate your status and become sought after
- Charge and get paid premium prices
- Create major demand for what you’re selling
- Attract the ideal person that needs you, rather than chase after them
- Create long term relationships with people and keep them coming back for more
Before you jump into social media, create your website, or start blogging, it’s critical that you build your brand FIRST in order to get your clear and compelling message across. You must have a clear understanding of who you are and why people need you, so they can know too!
10 questions you must ask when building your brand
Now you can see you need to build your brand. This process starts with asking yourself a few questions. Grab something to drink, find a quiet place, and set aside some time to reflect and get clear on these things.
- How do you describe your business?
- What are your strengths and weaknesses?
- Why do people buy from you?
- What problems do you solve, or what can you fix?
- What do you stand for?
- Who are the people that need you?
- Where do those people hang out?
- What is your brand personality; what are the feelings and emotions around your brand?
- Who are your competitors and how are you different?
- Why should people choose you over everybody else?
The last question is the most difficult, but the most important. It’s really the only question that matters. Once you find clear answers on the other questions, this one becomes easier.
When you get clarity around all of the questions, you have the basic foundation to your unforgettable brand. A successful brand can become a touchstone in a customer’s life — a vivid symbol of what’s useful, delightful, and even magical. Once your customers connect with your brand, they’ll keep coming back for more.
If you would like more tips to brand and market your side business in today’s marketplace, I’ve created a step-by-step guidebook with the top 5 brand tips you must do now to grab the attention of your buyer. It even includes a printable worksheet to follow along.
Get it here, it’s FREE!
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