Culture has changed the way we do business.

It’s constantly changing around us.

How well you build culture and adapt to this change will determine the success (or failure) of your brand and business.  

culture = people gathering together over something they are passionate about

Whatever your culture is, you’re wrapping your heart around it. You’re living and breathing it. It’s what you ooze of. 

Conversations and interactions that used to take place in person, are now happening on your smartphone. We’ve shifted from pony express, to postal mail, to being amazed to pick up a telephone and hear a voice at the other end, to walking around your home with a cordless phone, to now where we you can be anywhere with your device and instantly connect with anyone in the world.

Everything that is important to you is on your smartphone. You are more concerned with losing your phone than you are with your wallet!

Culture has shifted. 

Social media is leading this shift. People get addicted to their news feeds. You can hardly get them away from it. They interact with people all day long on their phone. They’re looking for ways to feel better, to find answers, to connect with others who believe what they believe. 

As a small business owner, you’ve got to figure out a way to be there.
You’ve got to find a way to interrupt their feed, get their attention and get them to engage with you.

How do you do that? 

Promote your culture first and product second

Stop trying to build culture around your product.
Build a culture around what the people who buy your product love.

Columbia Sportswear does this.
They don’t sell clothing, they sell outdoor adventure.
The tags on their clothing say, “WARNING: This product will make you want to go outdoors and stay there.”
They’re passionate about getting outside.
That’s the culture they’re creating.

Don’t build a culture around your product.
Build a culture around what your community LOVES and what motivates them.

This holds true for both personal brands and business brands.

Ask yourself these 3 questions to find your culture:

  1. What are you so passionate about, that you find yourself living and breathing this one thing in everything you do?
  2. If you could get your customers and clients to change one thing, what would it be?
  3. What’s important to your clients? 

To break through and get the attention you deserve, start with culture!

Hop on over to my Facebook page and tell me what your culture stands for.

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