Become one of those people that nobody ever forgets. Be unforgettable.
If you’re just starting to build your business and your brand, you’ve got to cut through the chaos and make your mark quickly. Being unforgettable is essential to your success.
Merriam-Webster Dictionary defines unforgettable as “very special and impossible to forget.” You are special, but it takes a little know-how to be impossible to forget in today’s distraction-filled world.
Don’t play hard to get, play hard to forget.
Here are 5 things you can do to make yourself truly unforgettable:
-
Create curiosity.
First impressions do matter. They say you only have a 7 second window when you first meet someone to make a brilliant first impression. If you don’t get it right the first time, it’s hard to change.
Practice in advance, how you can weave your brand traits throughout your conversation in a way that’s interesting and sparks curiosity. Ask questions, listen, and reveal just a glimpse of the unique value you offer, so they ask to hear more.
-
Focus on one thing.
Don’t try to be all things to all people. Unforgettable brands stand for something, not everything. Think of the people that are most memorable to you. They probably believe strongly in one cause or mission, or they are an expert in one topic or niche, not a bunch.
Identify the one thing you want to be known for, then make it visible in everything you do.
-
Create Your Signature Style
Style is not about flash or a big personality. It’s all about consistency.
When you picture Steve Jobs, you probably picture him in his black turtleneck and jeans. He consistently wore that every time he spoke or interacted in public.
If you have a certain accessory or a style that you love, consider making that a part of your brand. People will remember “Grant, the one with the bow tie” or “Meg, the one with the hat” over someone who looks like everyone else.
Have the courage to demonstrate your brand style with confidence, and do it regularly!
-
Share value
Give sincerely without expecting anything in return.
Share freely. Offer to be a resource. Acknowledge others. People remember those who are kind, helpful, and willing to support others.
Take it a step further, and find a reason to follow up by sharing a tip, resource, an article, or something of value that can help them.
-
Be consistent.
Unforgettable brands are clear about who they are and are consistent in what they do. The more consistent your brand is, the more memorable you will be. Think of Starbucks. No matter which Starbucks you order your double tall, non-fat pumpkin latte from, you know what to expect.
I’ll never forget the catch phrase of the legendary Paul Harvey. At the end of each radio commentary, every single time, he would close with, “And that’s the rest of the story.”
Being unforgettable is essential for every small business owner. Follow these 5 tips to make your brand impossible to forget.
Learn more about building a successful brand. Download my brand guidebook with the 5 things that you must do to grab the attention of the people that need you. It includes a printable worksheet to follow along.
Get it here, and I’ll send it right over!
